VISIT WIX
Wix E-Commerce Review – A Good Choice for an Online Store?
Tutorial Hosting
what’s up guys Paul here from e-commerce
cold and in this review video I’m gonna
be looking at wigs which is the world’s
largest hosted website builder and also
the guys who make those really quite
annoying YouTube adverts ain’t how easy
is to create a website or an online
store and it’s those adverts that
actually brought the Wix ecommerce set
up to my attention and made them right
for a review from me
so that’s what this video is about now
as I said Wix are the biggest website
builder in the world and it’s estimated
that they power over 3 million websites
worldwide which is incredible and puts
them out of a lot of their competition
and only behind the lights of WordPress
when it comes to user numbers but how
good are they for actually building and
using the website and specifically
ecommerce which is going to be the focus
of this video so I’m going to be looking
at mainly the Wix stores up now before I
jump into my computer I just want to say
that I’m not going to be covering
pricing in this review because it all
depends on where you are in the world
and pricing does change slightly from
location to location so I’m not going to
cover that because whenever I try and
check Wix pricing I always brings it up
in my currency which is the UK pound and
it’s very difficult for me to try and
find like in u.s. dollars or anywhere
else because the automatically converts
on my browser so I’m going to completely
avoid covering any kind of pricing if
you do want to check out pricing just
simply Google Wix pricing and you’ll
bring it up in your local currency or as
close to your local currency as you can
get so that the way it let’s jump into
my computer so we can get started
so as I’m not covering pricing like I
usually start most my videos with I’m
going to jump straight into the features
of the Wix platform now on the Wix
website it’s quite difficult to actually
find definitive information about their
e-commerce setup because a lot of the
Wix stores app features are very much
interlinked with the general features of
the Wix website builder so he’s quite
difficult to try and separate what is
their core ecommerce features but this
is what I managed to find by doing lots
of research on the week’s website and
that is that you can sell physical and
digital products via the Wix platform
which is good it gives a lot of variety
to what you can sell you can create
discount coupons or discount codes which
you can use for marketing campaigns so
for email campaigns or
social media campaigns things like that
you create discount codes you can also
create promo videos for your products
and this is done by combining your
product images into a very arty kind of
promo video which you can then send out
on social media or via email it’s pretty
cool tool in this something that’s not
really available with any other platform
but that’s pretty much it when it comes
to the basic ecommerce tools it’s not
too much more you can actually do but
they are really quite good when it comes
to marketing because you can manage
email marketing campaigns directly from
the which dashboard another thing you
can do is you can directly show your
products to your social media platform
so your Facebook page or Instagram
account and things like that another
thing you can do is you can sell direct
via these two platforms that I just
mentioned you can sell direct by
Facebook with the Facebook start and you
can start direct by an Instagram so you
can actually encourage your audience to
buy from you without having to actually
visit your website which is a great way
of increasing conversions especially if
you have a large social media following
so that’s really quite good so now they
also have pretty good reporting when it
comes to e-commerce you can see how many
orders you’ve got what your conversion
rate is what your overall revenue is you
can also see how your purchase funnels
working so your landing pages you
checkout through to the completed
checkout you can see where people are
abandoning the checkout process so you
can work on it to try and increase your
conversion rates and you can also see
which are your best email campaigns as
well and this is a great tool once again
for seen how you can improve on your
marketing to try and increase your
website’s conversion rates now one of
the things that is a little bit with the
Wix platform is their number of payment
gateways you get this very much ties
into the fact that Wix is aimed at small
ecommerce platforms and more like
boutique online retailers rather than
big fully fledged ecommerce websites
because the my payment gateways is very
limited in the majority of countries you
will just have PayPal and Wix payments
and which payments allows you to take
credit card payments but generally
there’s not much else on there there are
some locations
if it ones there’s a leap a which is
popular in the Far East and there’s also
ideal as well which is quite a popular
payment gateway in parts of Europe but
for the u.s. the UK can add a place like
that
you are quite restricted on the amount
payment gateway as you get which is a
potential limiting factor as to how big
you can grow your site and how
successful it’s going to be because not
being able to choose your payment
gateways could end up costing you money
in the long run especially if you start
getting large amounts or sales and you
want to transfer to another payment
gateway that’s going to save you
considerable amount money in transaction
fees talking of transaction fees with
weeks you don’t get charged any
additional transaction fees by the
platform you just get charge of
transaction fees by your payment gateway
so that’s one good thing so those are
the basic features that’s what I could
pull out that’s why we could find about
the whigs platform and say they don’t
really over promote the features of
their platform that much especially when
you compare it to other e-commerce
platforms who are very up front and
forward about the features of their
platform offer weeks and not so much a
bit surprised by that one the next thing
I want to talk about before I actually
jump into the week’s dashboard is I want
to talk about the hosting and
performance of the week’s platform
because this is something I like to test
with every single platform I review and
once again it was very difficult to find
information on the Wix platform most
ecommerce platform Shopify ekm be
commerce a very up front and forward
with the information on there hosting
because they want to tell you how good
their hosting is weeks really weren’t
upfront about this I had to do a lot of
digging even just to find these very
basic information that they have 99.9%
uptime which is pretty much industry
standard you get on limited bandwidth
with every single package for the
e-commerce packages and you also get an
SSL certificate with each package as
well but I did still test the platform
out because just because they don’t tell
me how good that hosting is doesn’t mean
say I’m not going to go out and test it
now what I do is I go to a website
called ping des and use their speed tool
it’s one of the best tools out there for
checking the performance of website and
I took three of the Wix tours example
sites from the
Wix website and run them through the
Pingdom speed tour once a day for three
days so a good spread of information and
see how about the site’s performed
unfortunately it wasn’t particularly
good for weeks they are considerably
slower than the majority of their
competition the likes of once again
Shopify ekm are in the 1 to 2 second low
time for their pages weeks as you can
quite clearly see is way off the pace
with ranging from 5.5 to second average
to 7.48 second average that’s a long
time and you can see this when you go
onto the week’s web site so that what
the web sites are used you could see
elements loading in on the page so you
come in and you just produce the
background then you’d see an image come
in and you’d see a bit of content come
in then you see a button coming and this
just really isn’t good
especially from a fully hosted platform
like weeks I did expect much better
performance from them and just a much
better experience and the reason why
this is really important is twofold
really because number one eats a ranking
factor for search engines I know that
Google puts a lot of emphasis on sites
that perform really really well
and which just doesn’t do this and the
second thing is these impacts on your
customers user experience because
they’re going to come to your site and
they’re going to be sitting there
waiting for the site to load and
majority of people if it takes longer
than two seconds will click off your
site it’s a known fact that when you
start getting past a two-second load
time you start losing a considerable
amount of your visitors back to the
search engine to go to somebody else’s
site so this is a really big issue with
the Wix platform and I actually have
gone back in and retested this just to
see through some kind of abnormality and
no it wasn’t this is unfortunately some
issue with the Wix platform that their
sites just don’t load that quickly so
that’s covered the features and the
performance and the web hosting of the
Wix platform now it’s time to actually
go into the Wix dashboard and see what
weeks is like to use now gain story Wix
is really really simple you just go to
Wix calm and click on the nice big
button here get started and then it will
present
sign up page you just need to put your
email in and a password and you’re good
to go
now once you’ve completed this you’ll be
asked if you want to go through the ADI
which is the advanced design
intelligence setup guide and I would
recommend anybody getting started with
Wix actually go through this because it
does do a really good job of saying up a
basic website for you and it will
automatically install if you want it to
the Wix tours up because the Commerce
features don’t come with the call Wix
software you have to install it in the
form of an up and if you go through that
Adi setup it will actually is thought it
for you which is really useful it saves
you having to do it yourself so why is
the dashboard like when you actually get
into it well this is what it looks like
it’s very well laid out it’s a really
easy to use dashboard one thing that is
really good with weeks and I do like is
their set up guide it’s one of the most
in-depth of all the platform’s I use
most have between four and six options
for getting started as you can see weeks
have quite a few to sell lots of
different elements in your site and also
teach you how to start marketing your
site and using a lot of the features
that the Wix platform has to offer and
this is one thing I really do like about
the weeks platform and I which other
platforms would adopt a similar system
some of them I just way too light on
their set of guides which you can tell
has been designed for people who have
not used a website before built a
website which is why they’ve gone such
in-depth in their set of guide and as I
said I do really like this but let’s
look at the e-commerce features of the
website so once you’ve got the Wix app
installed if you’ve gone through the
weeks ad I set up you all have these
options here in your dashboard if if you
haven’t had the Wix stores app installed
or you’ve got a WIC site and you haven’t
installed the app I’ll show you how to
do that in a little bit so let’s see
what it’s like to actually use some of
these ecommerce features I’m I’m gonna
start with this by looking at inventory
and how you manage your inventory so to
get to this you just go on to the store
products tab and it will bring up all
your existing product these are all demo
products I haven’t added these in but
adding a new product on Wix is really
really simple just click the nice big
blue a new product button and it will
ask you if you and it’s bear digital
products why physical
now there’s only a slight difference
between the two pages when you go into
digital products you’ll have the option
to upload your file and then you can add
the information such as the name the
price the description and any images and
additional information and also you can
manage stock inventory on this I don’t
know what you’d want to do that with
digital products because you don’t have
an inventory of them so I don’t quite
get that one but that is how you add a
digital product when you go onto a
physical product you’ll see it’s very
similar layout it’s just kind of changed
a few the sections order so instead of
having the big upload file at the top
each add your product images and add any
video so if you’ve got any kind of promo
videos for your products you can upload
them straight into the product here then
you just add your name your price in
your description then there’s an
additional info section and this adds
another tab to your actual product
listing and this is great for adding
additional info so if you’ve got a
specialist returns policy for this or
delivery policy you can add this info
directly into the product which is
really useful this is also great if
you’ve got custom products because you
can set specific information for that
products because sometimes it might
differ from your main like business
policies such as your return policy
because custom products are dealt with
slightly differently and talking of
custom products you can actually add a
custom text field so if you sell
personalized items say sell rings with
engraving you can add a custom text
field here this allows people to type in
whatever personalized information they
want on the products so if you was
having like this example or watching
graved they can type in what they want
engraved on the watch and then that
automatic comes through as part of the
order that’s a really useful thing when
you’re selling personalized products
because it just makes the process so
much easier for you to manage and then
you’ve got product options this is if
you want to create variations so if
you’ve got different sizes different
colors things like that this is where
you add them on the product page that is
the main difference between this and the
digital products because you will have
variations on your physical products and
you don’t generally have those with
digital products and then at the bottom
you can sell your track inventory which
makes more sense on a physical product
than it does
to products because you actually have
physical inventory but that is how you
create a product in Wix it’s really
simple both the digital and physical
products are really well laid out pages
among things I do like is that you can
promote them directly from the product
page so you can create a coupon
specifically for that item here you can
create a promo video but you do need to
add images to do that and whatever
images you upload you can then create a
promo video based off those images you
can send it directly in an email
campaign so if you’ve got a new range of
something or you’ve got a new products a
new part of a range you can email it
directly out to your customers you can
share the product by your social media
platforms and then you can edit the SEO
settings which is your title and your
meta description so that is pretty
simple it’s a very short and concise
page but it does everything you need to
do when it comes to adding a product so
once you’ve created your products and
you’ve added your inventory you want to
get right to organizing your products
into categories or collections as
they’re called on Wix so it will
navigate to the collections menu and
what this does is it shows any existing
collections you’ve got and by default
you’ll have all products it just loves
everything in that or your demo products
will go in there straight away but the
add the new collection is really really
simple click the new collection button
type the name and you want your
collection image so if you’ve got an
image for that collection say it’s a
promo image or something like that you
can add it directly in there and then
you can add your products directly from
this menu so you don’t have to go back
in and edit the products and change
which collection they’re in you can just
do it directly from this page which is
really useful now the one thing I don’t
like about the collections system on Wix
is that you can only have top-level
collections and wabun by this is you
can’t have sub-collections off them so
if you created one saying men’s clothing
you couldn’t have a sub collection under
that of t-shirts than one of jeans and
things like that you can’t organize them
in that way you can only have your top
collection and while some small
businesses this isn’t an issue if you’ve
got a large range of products this can
become quite a bit of an issue as you’re
building out your side because you might
start running into problems in the fact
it becomes difficult for people to
navigate around your site because you
want to organize your product so people
can move from one to another and quickly
find the types of products that they’re
looking for sticking with the men’s
clothing example if people want to see
what kind of hoodies they’ve you’ve got
that go with t-shirts it’s going to be
very difficult for them to do that if
you haven’t got sub collections that
they can easily navigate to it means
they’re going to have to scroll through
your products and this can have an
impact on your conversion rate and also
your user experience and this isn’t a
great thing on the weeks platform then
the next thing I usually look at at this
point is managing your orders well
unfortunately as I’m only on the free
weeks plan I haven’t actually got any
odds and I can’t create any orders to
show you how to do this then she can see
on the screen I’ve got no way of doing
this which is really unfortunate as I’d
love to be able to show you how to do
this but fortunately I can’t
but what I can do is show you what it’s
like to customize the Wix platform
because wigs have one of the best tools
in the industry so to start in your site
you simply click on edit site in the
bottom and what it will do is it will
bring up the week’s Adi
this is the artificial design
intelligence and this is one of the best
tools I’ve come across for building a
website because you can go on and you
can add sections to your website and you
can see the amount of sections you have
to choose from
this makes customizing your quick site
really really simple to do and even
somebody who’s very novice to building
websites could build a really
good-looking website in pretty much no
time I’ve had a good play around this
and I really like it there’s so many
options out there and there’s also
layout options for the sections so if
you want to be the product slider for
example there’s all these different
layouts you can go for so not only do
you have all these sections you have
layouts within these sections as well so
the amount is nearly endless with weeks
it’s an absolutely fantastic tool I
really do like it then it’s fun the
redeeming features of the Wix platform
but they do have a second editor as well
most platforms have an average editor at
best weeks I’ve got two now the second
one is the classic weeks editor which
you can access by clicking on this tab
here
and it comes up you sure you want to
switch if you switch to the classic
editor and the one thing I will note at
this time it can take a while to go
between one editor to the other and this
is something I’ve experienced with the
Wix dashboard in general sometimes it
can be quite almost laggy in terms of
being able to move from one section to
another it’s not as quick and sharp as
some other platforms and I don’t know
where this is to do with hosting because
as I showed you when I was looking the
performance weeks doesn’t perform that
well they don’t know whether this is
tied into that but the original editor
is a bit more complicated to use and
this put a lot of people off especially
I know who used weeks because it was a
bit too complicated there’s almost too
many things you can do in this editor
because you can make little changes that
you can drag things and there’s just too
many small minor changes you can do in
this and you can not spend a lot of time
and not really achieving much in there
that’s why I prefer the ADI editor
because it’s just easier to use and you
get much more overall control rather
than making tiny little changes here but
if you tie the two in you can really
really customize your site so it looks
exactly how you want it to
now from this editor is one of the best
ways to add apps to your website because
Wix works on an app system because Wix
tours is an app and to install apps this
is one of the best ways to do it so you
go into the original Wix editor click on
the add up and it’ll bring up the week’s
app marketplace and you get lots of
different ones to choose from I don’t
know exactly how many they are because
they don’t do an overall all
applications but you can see the
different kind of things that are
available and for some of them that have
front-end impact on your site so it all
that menus and things like that this is
the best way to add it because you can
configure it straight away
whereas if you install them using the
app marketplace in the dashboard you
have to come into this editor to set
them off anyway so you might as well
just do anything that’s going to reflect
the front end of your site you might as
well just install them why you’re in
this editor and just do it all in one
place
in one goat just makes life so much
easier so that is how you add ups just
click on add and it will install it for
you
now the majority of these apps do have a
free version or at least a free trial
available but if you want to get access
to all the features then you are going
to have to pay for it and most of them
do charge on a monthly button and this
can make weeks become a little bit
expensive if you have too many these
apps installed so that is how the two
editors work the one is very much an
overview editor so you can add section
and change things
the original editor is very much for
making minor tweaks but in my opinion
don’t spend too long in the original
editor because you can end up making
lots of small changes that don’t really
make a big difference to your site
whether them maybe slightly changing the
aesthetics but they don’t actually
improve how your site was overall so
those are the two editors going back
into the Wix dashboard I’ll show you how
you can access the apps in here so you
go to the your sidebar scroll down to
the bottom click on apps and then you
can search the app marketplace in here
and as you can see it’s very similar to
the way it’s laid out in the Wix editor
and you just go through search for
whatever you want you can either scroll
through manually or you can search the
UPS here or here and you’ll find the
exact app you want it’s really simple to
use and there is a really large variety
of apps as you can see there’s things
like 25 printful which are
print-on-demand services but there’s
also things that can help improve how
the Wix site works such as site booster
and other ones there’s lots in there so
there’s way too many for me to go
through in this review but that is
pretty much the Wix dashboard it’s very
simple to use it’s very easy very easy
to navigate your way around
nothing is particularly difficult to
find in there now the next thing I want
to talk about is the Wix support because
it’s something they really do push in
there I advertise material do you get
really good support from the week’s
platform but when you start reading the
reviews of the platform and people have
supposed to have use Wix and they don’t
have the same opinion as what weeks do
and the one thing I found was it’s
actually quite difficult to find out how
to contact
the wig support team because you think
I’ll go on to the Help Center which
brings up the Help Center and pretty
much you’re just confronted by
documentation and whenever you search
anything within the Wix Help Center it
would always bring up documentation it
doesn’t show you easily how you can
contact a member of the wick supporting
in fact they’ve hidden it quite well
because to find it you’ve actually
actually click the show more button
scroll all the way down to the box and
there it is
he’d um right at the bottom I don’t
really like this
I think platforms like they should be up
front and center
with how you can contact them majority
of other platforms are but weeks aren’t
I don’t like the fact they’ve tried to
almost hide how you can contact them it
doesn’t really portray kind of
transparency to me and this is a
recurring theme I found through using
Wix and testing work so when it comes to
finding the information about the
features that the hosting nothing’s
overly clear with the week’s platform
and I just I’m not a big fan of this I
like companies to be upfront with me I
like them to tell me exactly what they
do how you can do things it’s just not
that simple to do with Wix I don’t know
why they’re doing this but to me it’s
just not really a positive so my
conclusion of Wix is it a good ecommerce
platform it could be it has some pretty
good features from what I could find
it’s pretty easy to use that Adi is a
really really useful tool for building
the website there’s lots of great apps
on there but there’s a few issues with
the platform the main one being that
performance it’s just too much of a
hurdle to try and get over for me to
really recommend the platform because
it’s going to have a big impact on your
business the second thing is the lack of
payment gateways which is just going to
limit how much you can grow your
business and the third one is the lack
of sub-collections this just makes it
really difficult to create any kind of
category hierarchy for your product and
that tied in with the payment gateways
really does limit it to very small
businesses if you need a proper econ
solution weeks definitely isn’t the way
to go that are better options out there
even if you are a small business looking
for e-commerce there’s still better
options out there in my opinion because
there’s just too many issues with the
Wix platform the main one being that
performance and unfortunately it wasn’t
just the ones I tested I went through
and tested a lot of other weak stores
sites and they got the same kind of
result and for me it’s just too much of
an issue now I hope you enjoyed this
video and learned something from this
video especially about the week’s
platform on what it’s like to use if you
have I’d really appreciate if you’d
smash that like button also let me know
in the comments below what do you think
of weeks well it’s been your experience
is there anything in the review that I
have uncovered or is there any questions
you want to ask if there is drop them in
the comments below and I will replace
them as soon as I can and if I can
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so guys thanks so much for watching stay
awesome and I’ll see you all next video
In my Wix Review video, I look at how well the Wix platform is suitable for building an online store with the Wix Stores app. In addition to using the platform, I will also take a look at the features, performance, and support that Wix offers its users. I also wrote a review of Wix which you can read on my website by clicking the link below: https://www.ecommerce-gold.com/wix-ecommerce-review/ You can also get Wix yourself convince If you go to Wix.com, I hope you enjoyed my Wix review and that it answered your question about whether or not it is a good option for an online store. What do you think of the Wix platform? Let me know in the comments! Timestamps 00:00 Introduction 01:34 Features 05:29 Hosting and Performance 08:40 Getting Started and Dashboard 10:37 Managing Your Inventory 16:13 Theme Customization and Apps 21:37 Support 23:18 Conclusion Thanks for watching and if yes I would like to support my channel. You can do this by buying me a coffee using the link below. We are very excited about this: https://www.buymeacoffee.com/ecommercegold We also have a Facebook group where we discuss all things eCommerce and you are welcome to join: https://www.facebook .com/groups/ecommercegoldgroup
#Wix #ECommerce #Review #Good #Choice #Online #Store
